Boy Brow™ Arch
Role: Senior Art Director / Creative Lead
Deliverables: Campaign stills, motion, social, OOH, VM
Overview:
An innovative take on brows—Boy Brow™ Arch fills sparse spots with natural strokes, combining pen-like precision with staying power and control.
Creative Approach:
Sleek, zoomed-in visuals where beauty meets innovation.
Product-led, personal, and digestible storytelling with clear payoff, even in still formats.
Dynamic imagery emphasizing precision, flexibility, and transformative possibilities.
Global 360° execution across stills, motion, and social.
Campaign
OOH - USA + UK
UK OOH placement
Video placement showing before, during and after product use with multiple skintones.
NYC prelaunch OOH Placement
Social Static Ads
Display
BTS
Talent -
Chloe Gardner
Tess Perez
Sophie (Soap)
Awuoi Matiop
Shakti MB
Marie Kouadio Amouzame
Charlotte Blinken
Sasha Hunt
Photographer - Nicolas Kantor
Makeup - Janessa Paré
Hair - Dre Demry Sanders
Manicure - Natalie Pavloski
Casting Director - peoplefile
Glossier Creative -
VP Creative Director - Marie Suter
Art Direction - Shelby Rodriguez
Casting - Madeleine Marie Angus
Design - Paige Hanserd, Elena Howes
Copy - Penda N’diaye
Production -
Aaron Kurlander
Lily Wan