Better With You

Glossier You Solid was first introduced in 2018 as an extension of Glossier You EDP in a new format. You Solid became a staple and cult favorite. In 2022, the reactivation reintroduced the updated formula and highlight the custom refillable packaging. You Solid’s portable format is designed to be with you at all times and enhance your natural scent, not mask it. Glossier You smells different on everyone, the first ingredient is you.

I art directed and led the execution of the campaign video, custom music by Ok Kaya, still life, paid video ads and UGC collaborations that led to day one of the campaign beating the sales forecast by 154%, and 80% of 30 day forecast.

SVP, Executive Creative Director: Marie Suter VP & Deputy Executive Creative Director: Adriana Deleo Graphic Design: Angela Meteer Casting + Creative: Madeleine Angus, Valentina Siad Editor: Maddy Talias Music: Okay Kaya Content shot by: Lara Violette Ronan Mckenzie + Daya Coco Baudelle Skye Jones + Ouzmane Yana CGI: Studio Amos Fricke Music: Okay Kaya Photographer: Raymond Meier