Boy Brow™ Arch
A fresh take on how to fill those not-so-full spots with natural strokes to shape and give the appearance of full brows. Emphasizing flexibility, extreme precision and lasting power of a pomade with the ease of a pencil.
Concept
This global, 360 campaign was based on a slick, zoomed-in realm where beauty and innovation collide. It’s reality both stripped back and turned up—the world of Glossier made a few degrees more gleaming and high tech. Our creative valued immediacy and clarity. It’s product-led, personal and digestible, pairing an arresting and informative verbal hook with dynamic imagery that showcases the precision + possibilities of the Boy Brow Arch.
Campaign
OOH - USA + UK
UK OOH placement
Video placement showing before, during and after product use with multiple skintones.
NYC prelaunch OOH Placement
Social Static Ads
Display
BTS
Talent -
Chloe Gardner
Tess Perez
Sophie (Soap)
Awuoi Matiop
Shakti MB
Marie Kouadio Amouzame
Charlotte Blinken
Sasha Hunt
Photographer - Nicolas Kantor
Makeup - Janessa Paré
Hair - Dre Demry Sanders
Manicure - Natalie Pavloski
Casting Director - peoplefile
Glossier Creative -
Marie Suter
Shelby Rodriguez
Madeleine Marie Angus
Fabiola Ferra
Paige Hanserd
Elena Howes
Penda N’diaye
Production -
Aaron Kurlander
Lily Wan